increase in website traffic within the first three months of launching their newly designed sites by Apex Nova Digital Marketing
increase in conversion rates after implementing our user-centered web design strategies, leading to higher sales and engagement
reduction in bounce rates, indicating that visitors are engaging more with our clients’ content and spending more time on their sites
At Apex Nova, we incorporate principles from both art and science to create stunning websites for Chicagoland and Northwest Indiana businesses. Our designs both delight customers and increase conversions for clients.
The Arts
The Sciences
Of course, you could build a site yourself or go to a family friend who has played around with building sites, but the reason you’re likely here is you believe your business’s online appearance matters and deserves more than the shoddy, cookie-cutter templates available.
Integral to our web designs is ensuring each and every client project has incorporated the first principles that make a design great. Most designers don’t even stop to consider whether a section is balanced, what the font conveys about the brand, or whether the color palette is pleasing to the user.
First principles don’t change, so for as long as the axiom “the shortest distance between two points is a line” is true your site will be appealing to your target customers.
Conversion optimization is a like a museum guide who takes visitors around to see and learn about exhibits.
Good ones understand what the visitors might be interested in, draws their attention to featured pieces, and provides appropriate background information (and sometimes even a bit of humor), making customers want to stay longer at the museum, purchase gifts, and rave to their friends about the experience. Bad ones show up late, don’t know what to say or what pieces to emphasize, among other inadequacies. What was supposed to have been a pleasant experience for your customers has turned into a painful one.
As they say, “you get what you pay for.” You wouldn’t skimp on the vendors who help provide your products or services; don’t skimp on your digital storefront “guide”.
“What gets measured gets managed,” as the saying goes. That’s why all our websites are set up to track search and user analytics. You’ll be able to see how user traffic to and on your website grows, which pages users spend the most time on, and how your other marketing efforts, such as print and social media efforts, drive traffic to your website.
Unlike most “designers” who set up websites and scram, we’ll equip you with the tools and guides to manage your online storefront and exploit the digital landscape.
Whether you can’t wait to get your website designed or you still want to learn more, do no hesitate to reach out to us.
Located in the Greater Chicago Area, we create stunningly designed, high-performing websites for small businesses, medium-sized businesses, and startups.
Quick links
Contact
Optimized by Seraphinite Accelerator